People have a low attention time span and we decide within seconds if we are going to find some content interesting or not. So, catching their attention and keeping them on board from start to end is where the real skill lies. Your initial sentences speak about what you will be covering in the entire work of art. These few sentences will help your audience make the decision. TV advertisement production in Dubai tells us how important these lines are, we have to make sure to make them as shiny as possible. Let’s see how we can write topics that will make your audience stay, think and interact with your content.
Understand Your Audience
When you know your audience, you know what words to use and how to write them. Age, gender, location and other factors will talk about their level of understanding and grasping. The more they feel connected to the topic the more they will be willing to read it or watch it. Use trendy words and words that are used by that specific age group.
Keep It Crisp
The introduction should be short and apt. It should talk about the problem, what solution you are presenting, how it will be beneficial for your audience and what they can do to achieve the same. Writing all this in a few words can be challenging, so make sure you keep it crisp and on point.
Try Implementing AIDA Framework
AIDA stands for, Attention, Interest, Desire and Action. This is something all writers take help from in need. You have to grab the attention of your viewers as soon as possible. One should try to keep the opening bold and start with a bang. To keep them hooked and interested make sure the topic you are writing on is conveyed in an entertaining manner. Give them a reason to come back and at the end keep a call of action.
Implement the Art of Storytelling
There are different writing styles, make sure you explore all types of storytelling patterns. While writing the content makes sure it has a flow and all the points are interrelated. They shouldn’t be covering random topics at random points. Humans need an emotional connection to the content, and this is what it should revolve around. Try to create that emotional spark in them.
In Conclusion
The production house in Dubai can help you out with script writing. A good script results in a video as it is the core of content creation. To master it, practice and write as much as possible. Start small but make it perfect. Take a challenge to write 200 words then go for 2000 words. Try writing for various topics and write from different angles. You will soon witness yourself writing the most engaging content possible.
Skier, foodie, band member, Eames fan and HTML5 Guru. Producing at the intersection of art and computer science to craft delightful brand experiences. I sometimes make random things with friends.
